Bootstrap · Stock Funding · Warehouse

TYDI — Bootstrap Model, Stock Funding & Warehouse Plan

Prepared by Greg Dickson · June 2026 · Working draft v1 · Companions: Business Plan · Deal Dossier · Pitch Deck
Context shift: This deal is now framed as a bootstrap (no external raise), with the discovery that a large share of stock is up to 10 years old and potentially worthless. That single fact flips the deal: stock is a liability to be managed, not an asset to be bought. Everything below restructures around it.

1. The core reframe: don't buy the stock — manage it

The IM values stock at $275k liquidation / $550k retail — but the accounts carry stock at a book cost of just ~$228k (FY26 closing), so the IM's "liquidation" figure sits above cost, which is optimistic. If a meaningful chunk is 5–10 years old (obsolete electronics, dead SKUs), the real net realisable value is far below $228k — quite possibly $130–170k once the dead stock is marked to what it'll actually fetch.

Therefore: never pay cash up front for unverified, aging stock. Two principles drive the whole structure:

  1. Pay for stock only as it sells (consignment / earnout) — so you carry zero dead-stock risk and preserve working capital for the things that grow the business (warehouse, marketing, a picker).
  2. Convert dead stock to cash + space fast via $1 no-reserve auctions (Dean's idea — correct).

This also makes the bootstrap maths work: removing the ~$275k stock outlay cuts the up-front capital need from ~$525k (the funded scenario) to ~$170–190k, most of which is goodwill.

2. Get the full stock list first — then triage it

Nothing is finalised until we have a line-by-line stock list. Demand from the broker: per SKU — category, cost, acquisition/age date, last-sold date, quantity on hand, condition. Then triage into three bands:

BandDefinition% of SKUs (est. — confirm)Treatment
A — Live<2 yrs old, current models, sells now (Dyson, recent laptops/phones/audio)?Keep & sell at margin. Value/consign at agreed price.
B — Slow2–5 yrs, moveable at a discount?Consign; discount to clear; some to auction.
C — Dead>5 yrs / obsolete / superseded?$1 auctions — convert to cash & free the storage units.

The A/B/C split is the single most important number in the whole deal — it sets what the stock is worth and how much (if anything) to pay for it. Until we have it, treat $275k as fiction.

3. Creative stock-funding structures (4 options)

Worked on illustrative numbers — refine once the stock list lands. Goodwill treated separately (see §6).

Option A — Stock on consignment / earnout ★ RECOMMENDED

Pay $0 up front for stock. Sell the vendor's stock over 12 months; remit to the vendor a fixed share of each net sale (e.g. 55%), capped at an agreed ceiling (e.g. $150k). You keep ~45% to cover marketing, fulfilment and warehousing of their goods. Anything unsold at 12 months is $1-auctioned (proceeds to vendor, net of fees) or returned.

Option B — Lowball lump sum, as-is

One cash payment of ~$90–120k for the entire stock holding, as-is, take-it-or-leave-it — framed as "you offload 4 storage units of aging inventory to someone who'll deal with the dead stock for you." You bet the Band A stock alone covers the price; everything else is upside.

Option C — Hybrid (buy A, consign B/C)

Pay a small lump sum for independently-verified Band A stock only (e.g. ~$60–90k), and put Band B + C on consignment (Option A mechanics). Cleanest economic truth: you pay cash only for what's genuinely sellable now.

Option D — Revenue-share with a longer tail

Like A, but no cap and a longer window (18–24 months) at a lower vendor share (e.g. 45%). Maximises vendor's theoretical upside while costing you nothing up front; good if the vendor genuinely believes in the stock and wants to ride the recovery.

Recommendation: open with Option C as the "fair" anchor and Option A as the "or we'll just consign the lot" alternative. Both protect you completely on the dead stock. Greg's "$150k goodwill + $150k stock" only makes sense if that $150k stock is a 12-month earnout cap that's contingent on sales — not $150k cash up front.

4. Dead-stock liquidation — the $1-auction playbook

Goal: turn Band C from a storage cost into cash + empty shelves.

5. Warehouse — consolidate 4 storage units into one ~100 m² space

Auckland commercial research, June 2026. Figures NZD, ex-GST unless noted; as a GST-registered business you claim the GST back.

A ~100 m² basic industrial unit in cheaper South/West Auckland runs ~$18,000–$24,000/yr gross (~$1,500–$2,000/mo ex-GST; ~$1,750–$2,300/mo incl. GST). Industrial rent has two layers: net rent (the advertised headline) + outgoings (rates/insurance/maintenance, ~$40–$50/m²/yr) — budget the gross.

AreaNet $/m²/yr≈ Gross/yr (100 m²)
Secondary — Wiri, Papakura/Takanini, Henderson (target)$135–$175~$18k–$21k
Mid~$200~$24k
Prime (Penrose, Mt Wellington, East Tāmaki) — avoid for back-of-house$180–$230~$26k

Where to look: Wiri is the sweet spot (price + small-unit supply + motorway access); Papakura/Takanini cheapest. Anchor data point: a 138 m² Wiri unit listed at ~$200/m² net. Smallest units are often "POA" — phone 2–3 South Auckland commercial agents for live quotes (an afternoon of calls firms this up fast).

Lease terms (bootstrap-relevant): standard ADLS deed of lease, typical min term 2–3 yrs with renewal rights, bond 2–3 months' rent + rent in advance. Two ways to keep it flexible: negotiate a short initial term + rights of renewal, or take a licence to occupy (easier exit). Vacancy has loosened to ~3% (highest in a decade) — landlords are more open to incentives now: ask for a rent-free fit-out period to install shelving.

Vs the 4 storage units it replaces — and this is now confirmed by the accounts: storage actually costs ~$27–30k/yr (FY26 draft: $27,413 in 10 months ≈ $32.9k annualised; FY25 $29,717). So a ~100 m² warehouse at ~$18–24k/yr is CHEAPER — a saving of roughly $8–15k/yrand buys 3–5× the usable floor area, one site instead of four, and a real pick-and-pack bench. The warehouse move pays for itself. Sequence it smart: run the $1-auction clear-out first, then right-size the unit to post-clearance stock, not today's hoard.

Pick & pack labour (for the cash-flow model):

6. Revised bootstrap budget (illustrative)

Refine with the stock list + warehouse quote.

Up-front cash to get in the door

ItemAmountNotes
Goodwill$120–150kPay up front per your preference; recommend a $30–40k holdback/earnout against SDE verification
Stock$0Consignment (Option A/C) — paid only as it sells
Warehouse setup + first month~$5–8kShelving, bond, first rent
Pick/pack runway (first 3 mo, part-time)~$8–10kUntil cash flow covers it
Initial marketing~$10–15kBootstrap-lean; scale from cash flow
Working-capital buffer~$20kContingency
Total up-front~$165–200kvs ~$525k in the funded scenario

Year-1 operating additions (vs the prior model)

New lineYear 1Notes
Warehouse rent~$18–24k~$8–15k/yr LESS than the ~$27–30k/yr now spent on 4 storage units
Pick/pack wages~$28kPart-time → ramps with volume
Stock remittance to vendoras sold~55% of net sales on consigned stock, capped
Marketing~$30–50kBootstrap pace (lower than the $95k funded plan)

Net effect: the deal becomes genuinely bootstrappable. Main up-front cash is the goodwill; stock self-funds via consignment; dead-stock auctions throw off early cash; the warehouse is a small step-up vs today; marketing scales out of operating cash flow rather than a raise.

7. What this changes in the offer

  1. Stock: replace "Stock at Valuation" with consignment/earnout (Option A or C). The headline "$150k stock" becomes a 12-month, sales-contingent cap, not cash.
  2. Goodwill: $120–150k, ideally with a small earnout holdback against SDE verification.
  3. Full stock list is now condition #1 — no number on stock until A/B/C triage is done.
  4. Dead stock: agree in the contract who runs the $1 auctions and how proceeds split.
  5. Lowball leverage: "much of this is 10-year-old stock we'll have to clear at $1 — we're doing you a favour taking it on" is a legitimate, strong negotiating frame.

8. Next steps

  1. Demand the full stock list (SKU/age/cost/last-sold/qty/condition) → run A/B/C triage.
  2. Finalise warehouse pick (research landing) and confirm current storage-unit spend.
  3. Lock the stock structure (recommend Option C anchor / Option A fallback) and redraft the offer.
  4. Update the cash-flow model with the real stock split + warehouse quote.
Illustrative figures pending the stock list and warehouse quotes. Not financial or legal advice — confirm consignment/earnout terms with a solicitor (retention-of-title and consignment clauses matter).
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